United Steel

The Steel Building experts! United Steel Building sells pre-engineered steel buildings at exceptional prices.

While the design is rather plain, what makes this site stand out is the exceptional user interface, search engine optimization and unique pricing engine. The pricing engine, in particular, is quite impressive, allowing users to get a complete price quote in minutes, including all accessories (i.e. doors, windows, insulation, gutters, downspouts, etc.).

Since the purpose of this site is lead acquisition, we focused on driving traffic to the pricing engine in order to gather the users’ information.

Additionally, our adherence to improved Search Engine Optimization has them in the top 5 for the search term “steel building”. As of September 10, 2009 they were #2!