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Posts Tagged: corporate bloging

I recently met with a prospective client who was interested in Social Media.

They have always used more traditional advertising methods such as CraigsList and other yellow pages based methods, and wanted Social Media to accomplish the same thing. They wanted us to create a series of social networking pages (Facebook, MySpace, Twitter, etc.) that would just attract business.

Unfortunately, it was not going work the way they wanted.

Social Media is a dynamic exchange of information with the rest of the online world that increases your visibility and network of available resources. Social Media is NOT a passive form of advertising.

The success of Social Media is directly tied with the activity of the user. If you want Social Media to not require work, then it won’t work for you or your business.

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This is part three of a three part posting on Corporate Blogging. It is based on a document that we give to our clients that we help with blogging. It is a compilation of ideas and thoughts collected on the internet on how to be successful with a blog.

Ancillary Benefits of Blogging

1. Blogging makes you a better thinker
2. Blogging makes you a better listener
3. Blogging makes you a better writer
4. Blogging makes you a better salesperson
5. Blogging keeps you focused on learning
6. Blogging makes you a better networker

Blogging makes you a better thinker
In an effort to create content for a blog that is succinct, it can reveal new ways to look at common things, or apply simple solutions to seemingly complex problems.

Blogging makes you a better listener
By listening with a writer’s ear, you will find yourself coming up with blog ideas simply by listening to others discuss unrelated subjects.

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This is part two of a three part posting on Corporate Blogging. It is based on a document that we give to our clients that we help with blogging. It is a compilation of ideas and thoughts collected on the internet on how to be successful with a blog.

How to be successful with your Blog

1. Make it personal
2. Share your knowledge
3. Don’t over analyze your posts for more than errors and readability
4. Consistency
5. Read and Comment on great blogs
6. Longevity in posting
7. Be controversial, but not rude
8. Be relevent

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This is part one of a three part posting on Corporate Blogging. It is based on a document we give to our clients we help with blogging. It is a compilation of ideas and thoughts collected on the internet on how to be successful with a blog.

Overall benefits of Corporate Blogging

1. Search Engine Optimization (SEO)
2. Direct Communications
3. Brand Building
4. Competitive Differentiation
5. Relational Marketing
6. Exploit the Niches
7. Build Community
8. Media & Public Relations
9. Position You as an Expert
10. Reputation Management
11. Low cost

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