September 21st, 2009 | No Comments
This is part one of a three part posting on Corporate Blogging. It is based on a document we give to our clients we help with blogging. It is a compilation of ideas and thoughts collected on the internet on how to be successful with a blog.
Overall benefits of Corporate Blogging
- Search Engine Optimization (SEO)
- Direct Communications
- Brand Building
- Competitive Differentiation
- Relational Marketing
- Exploit the Niches
- Build Community
- Media & Public Relations
- Position You as an Expert
- Reputation Management
- Low cost
Search Engine Optimization (SEO)
Blogs provide many of the things that search engines covet: relevant refreshed content and more pages of it.
Direct Communications
Blogs provide a way for you to speak directly, openly and honestly with your customer.
Brand Building
Blogs serve as another channel on which to promote your brand and company.
Competitive Differentiation
Because blogs give you the opportunity to tell your story over and over, they help set you apart from the competition.
Relational Marketing
Blogs allow you to build personal, long-lasting relationships with your customers that foster trust.
Exploit the Niches
Blogs help you fill your particular industry niche.
Build Community
Business blogs provide your small business with a chance to share your expertise and knowledge with a larger audience. An opportunity to connect with a wider audience and build a community is a strong benefit for consultants and knowledge workers.
Media & Public Relations
Blogs are excellent PR tools. The media calls you, not your competition.
Position You as an Expert
Blogs enable you to articulate your viewpoints, knowledge and expertise on matters pertaining to your industry.
Reputation Management
Blogs help you manage your online reputation.
Low Cost
Blogs are inexpensive to set up, operate and maintain.
