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Archive: October, 2009

I recently met with a prospective client who was interested in Social Media.

They have always used more traditional advertising methods such as CraigsList and other yellow pages based methods, and wanted Social Media to accomplish the same thing. They wanted us to create a series of social networking pages (Facebook, MySpace, Twitter, etc.) that would just attract business.

Unfortunately, it was not going work the way they wanted.

Social Media is a dynamic exchange of information with the rest of the online world that increases your visibility and network of available resources. Social Media is NOT a passive form of advertising.

The success of Social Media is directly tied with the activity of the user. If you want Social Media to not require work, then it won’t work for you or your business.

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Occasionally we get people wanting us to work in Flash. While we are able to do the work, we discourage our clients from using it in most situations.

Flash is bad for Search Engine Optimization (SEO)

While Google is working on listing Flash-based websites in their engine, it is still somewhat “iffy”. Further, the reality is that many of the best techniques used for SEO simply cannot work with a flash site.

Flash is usually bad for User Interface (UI)

While it can be cool, Flash usually deviates from the best User Interface principles, in favor of what the designer wants. This is never good.

Flash is not supported by most mobile platforms

Most experts predict that mobile platforms will occupy a significant portion of the internet browsing in the near future. Currently, Flash is not supported on many of those mobile devices, including the iPhone and Blackberry. Basically, developing a site in Flash ensures that you are not thinking for the future.

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